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Founder Bio

Laura Baker is the Founder and CEO of Planet B Insights. Laura had a career in finance where she was recognised as a top performer at one of Australia’s largest financial institutions. Her work stemmed from digital strategy development to shared value training. Now, she is a global researcher specialising in understanding emerging business and government models to solve social and environmental issues. Laura loves her family more than anything and is passionate about driving sustainable change in Australia through the power of government, business and individual action.

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