A Simple Guide To The Theory Of Change Model

The theory of change model is a practical tool to help frame the desired impact of a project or initiative. This is done by first identifying the desired long-term goals and then working back to understand the required conditions and resources required to reach it. One of the best things about the model is that…

Shared Value Initiative Mapping Tool

Problem: It is often hard to understand how to create shared value initiatives with an existing product portfolio. Opportunity: Mapping existing initiatives against perceived social and business value can identify previously unseen opportunities. If you want to know more about shared value, check out our post explaining shared value and why it matters here. Check…

Rebuilding Consumer Trust [The business case series #3]

The previous article in the series, building the social innovation business case explored how social innovation can attract and retain top talent, which increases the bottom line as well as helps values aligned employees use their expertise to drive social innovation. Trust in institutions is diminishing globally and rebuilding trust can create a strong competitive advantage. Acknowledging…

Driving Productivity With Top Talent [The business case series #2]

The first article in the series of building the social innovation business case explored how social innovation can help a company unlock their purpose in a practical and tangible way. This is important because it is a key driver for recruiting the next generation of high-quality employees. This article will delve into the challenge of attracting and…

Unlocking Real Purpose [The business case series #1]

In principle, many of us believe that bringing a social element into core business strategy is the right thing to do. However, it can often be difficult to understand and quantify the importance to the bottom line. In a series of articles, we will develop the business case for social innovation. The first article explores…

The Shocking Truth About the Next Frontier in Business

The pace of change globally is having an incredible impact on business. Their lifespans are shorter than ever before and much of the commentary drills down to the reason of digital disruption. This may partially be true, but there is an even more important undercurrent we need to explore. The truth is that without a…

What is Social Innovation?

Social innovation is an emerging and important area that brings the two worlds of business and society together. It enables organisations to convert their purpose into reality. This is done by aligning core assets and expertise to a common goal that is both good for business and society. Companies globally including Unilever, Google, Barclay's, Nestle,…