Can Human Centred Design Change the World?

Written by Rob Lee, Experience Design Leader in Melbourne, Australia. Human Centred Design has the potential to change the world, but it needs to change.  How so? IDEO has most popularly used principles and tools of HCD to transform communities in developing countries. The business world has also adopted many aspects of this into their … More Can Human Centred Design Change the World?

How Sustainable Design Is Increasing Profit

‘In school, I was called ‘the original’, because I didn’t really fit in anywhere.’ Philippe Guichard, an award-winning Industrial Designer reflected as we sat in a busy Nursery Cafe in Coburg, Melbourne. Although at the time being a misfit was hard, he has used it to his advantage and built a career outside the box. … More How Sustainable Design Is Increasing Profit

Using Human Centred Design in Indian slums

Originally posted in September 2017 by founder, Laura Baker prior to Planet B. A hot, sweaty ball of mess, I am definitely not looking my finest. We arrive at our first community visit and I spot an elderly Indian man. He struggles to walk and is hunched as he staggers down the mud steps from his house. He walks out because he hears … More Using Human Centred Design in Indian slums

Understanding how the Indian Government enables sustainability

Originally posted in September 2017 by founder, Laura Baker prior to Planet B. As I reached Delhi Airport I was bombarded with messages about clean energy and sustainability. Everything from Total Energy’s commitment to solar energy and ‘clean’ gas to the Government enforcing plastic bag charges in the airport shops. Here I was, coming to India to work with a social enterprise, Pollinate … More Understanding how the Indian Government enables sustainability