Planet B is on a mission to empower everyone to stand up for people and our planet by making quality, informed choices. Whether that is switching toothbrushes, building profitable business models that solve social issues or advocating for policy change, we know that everyone has their power to make change. 

For too long our world has been fixated on profit and allowed it to reign supreme at the expense of people and our planet (that was plan A!)… That approach is not just bad for people and the planet, it is actually bad for business! We have a better way for businesses, government and citizens.

Welcome to Planet B!

Our Purpose

We exist to inspire a movement of people to find their power to change the world.

It really is that simple.

We don’t try and push people down one track for social change but we do push people to build momentum for change. We believe that in order for businesses to truly solve social issues there needs to be a systems change in the way we approach capitalism. What we value, how we exchange value and why we interact needs to fundamentally shift.

The Planet B Story

Literally so freaked out with where the world is going with issues like climate change, social inequality, environmental destruction and global poverty, Laura seemed to have endless discussions with her friends about wanting to change the world but not really knowing how.

Working at one of Australia’s largest financial institutions, she dreamed of what would happen if their resources could be used to both change the world AND maintain healthy (not ridiculously greedy) profits. She saw a few initiatives both at the bank and in global case studies of how business can help change the lives of people and protect our planet that wasn’t at the expense of profit.

This blew her mind!

During her time in the bank she was fortunate enough to work on a project called the Australian National Outlook which modelled Australia’s future to 2060. The project focused on social, environmental and economic data from Australia’s leading Science and research agency, CSIRO.

During that project she learnt of the challenges facing Australia, some unique but many which have been experienced by different countries around the world. Issues like, climate change, aging population, urbanisation, plastic waste, education quality, mass unemployment, dropping economic complexity… the list goes on. These issues will become more pronounced in Australia over the coming decades and Laura realised that action needs to be taken now.
You can read more about the Australian National Outlook here.

In order to understand possible solutions in greater detail, she decided to learn from leaders who were already actively facing into these issues. The Planet B Insights blog is full of interviews, case studies and examples that unpack these complex issues and propose solutions that are good for business, people and our planet!

Currently on an 8 month research tour, Laura is travelling through Europe and Asia to research how different countries are managing social and environmental challenges through innovative business and charity models as well as Government policy. Check out the blog and social media to stay up to date with the latest!

How we do it

Compelling Insights
Planet B’s insights are leading the way in driving a new plan for business and our planet. Our founder is a massive nerd who loves reading, writing and listening to people. It is a collection of reflections, experiences, interactions and musings to spark change.

Action Led Advisory
We offer advisory services that include delivering practical, inspiring and purpose led outcomes for businesses and Government.

Innovative Partnerships
We love to bring different people together to solve social issues. Our network is growing rapidly and we want to build a unique community of people who love to chat, contribute to Planet B and create partnerships that will change the world!
Please contact us if you would like to discuss partnership opportunities!


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